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Game of Her Own

Aug 5, 2021

Only 3 years out of college and Caity is already the Director of Corporate Partnership Activation for New Mexico United. 

What I love about my conversation with Caity is not only did she share her wins over the past three years, she was open and honest about things like imposter syndrome or being nervous when it was time to advocate for herself!

Listen in as we talk about: 

  • That pivotal moment when she decided to major in sports & entertainment 
  • How she went from coordinator to director in 18 months 
  • How she manages imposter syndrome 
  • Her advice for being an effective salesperson in corporate partnerships 
  • How she used her voice to be compensated her worth 


And you know there is so much more!

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In her third season with New Mexico United, Caity Sobel is responsible for overseeing the operations of the team’s partner marketing and activations while cultivating asset strategies for new and existing partner relationships. Since starting with the club back in 2018, Caity has grown the portfolio of partners from 4 to over 80 local and national brands by developing relationships, conducting market research, and establishing the club’s initial inventory rate card for fully integrated partnerships to ensure consistency, clarity, and maximum value for the partnerships team. Caity graduated from the University of South Carolina in 2018 with a degree in Sport & Entertainment Management, which at the time was ranked #1 in the world for Sport Science programs. Caity has prior experience working at UFC and the Master’s but ultimately found soccer to the most exciting sport to work in. In her free time, you can find Caity watching WWE or Formula One.